| [in 1961] I loathe processed bread in cellophane, processed towns of cement and glass, and the Bible processed as a comic-strip; I loathe crooners and swooners, quizzes and fizzes, neon and subtopia, the Organization Man and the Reader's Digest. But who coerced us into buying all this? The United States do not rule Europe as the British ruled India; they waged no Opium War against us to force their revolting "Coke" down our throats. Europe bought the whole package because it wanted it. The Americans did not Americanize us -- they were merely one step ahead on the road towards a global civilization with a standardized style of living which, whether we like it or not, is beginning to emerge all over the world. For we live in a state of cultural osmosis where influences percolate across the porous frontiers, native traditions wane, and the movement towards a uniform, mechanized, stereotyped culture- pattern has become irresistible. |
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